In Jaipur, the festival of Akshaya Tritiiya or Akha Teej is being observed today, May 13, and is considered a highly auspicious day both by Hindu and Jain communities. The observance of the festival is believed to provide the non-diminishing benefits of good deed and new work or activity on this day. Many marriages, even child marriages despite the ban, are solemnised on this day becuase of the auspiciousness attached to the day.
On Akshaya Tritiya, a lot of people in Jaipur, purchase gold since it is widely held that when purchased on this day, it brings prosperity and more wealth in future. It is also the day on which Treta Yug began. Besides that, it is also celebrated as birth anniversary of 6th incarnation of Lord Vishnu called Parashurama Jayanti.
On the other hand, the Jains consider Akshaya Tritiiya to be a holy day for its association with Lord Adinatha - first of their twenty-four T?rthankaras. On this day, many jains take a vow to observe the year-long alternative day fasting known as Varshi-tap by drinking sugar cane juice. However, most of them hold a fast to be broken with sugar cane juice.
Legend has it that Lord Adinath had denounced the worldly pleasures after dividing his vast kingdom amongst his sons. He meditated without any food and water for six months and after that set out to accept food (ahara) but without asking for it. King Shreyansa Kumar offered him sugar cane juice and thus Rishabhadeva ended his fast after a year on the day of Akshaya Tritiya. Hence, sugar cane juice is considered by Jains to be one of the best offerings on this day to monks and end the fast undertaken on this day.