BUT FOR mercantile greed, market seemed to be flooded with books, magazines, DVDs, and other media showing yoga as some kind of potion to enhance sex life. Zed, who is President of Universal Society of Hinduism, stressed that it was simply misuse of age old and revered system of yoga.

Some of the popular titles selling in the market are: “Better Sex Through Yoga” (Greaux, Langheld, Rich), promising “Easy Routines to Boost Your Sex Drive, Enhance Physical Pleasure, and Spice Up Your Bedroom Life”; “Sexy Yoga” (Barrett), giving “40 Poses for Mindblowing Sex and Greater Intimacy”; “Sex Yoga” (Brighton), showing “The Seven Easy Steps To A Mind-Blowing Kundalini Orgasm . . . No Partner Required!”; and “Intimate Yoga for Couples” (Mishabae); etc.

Here is sampling from some well known magazines about how yoga is being marketed: “Yoga Positions for Better Sex” (Prevention), “Want Better Sex? Do Yoga” (Psychology Today), “Workout: Yoga for Hotter, Better Sex” (Men's Health), “Yoga for Better Sex” (Women's Health Magazine), “The Great Sex Yoga Workout” (Fitness Magazine), etc. Even Harvard Health Publication of Harvard Medical School gave "Examples of yoga poses to enhance sexual function". Playboy.com shows a "Playboy's Naked Yoga" free video depicting Playmate of the Year Sara Jean Underwood doing various yoga poses on a yoga mat totally naked.

Criticizing portrayal of yoga as erotica, Zed pointed out that yoga, referred as “a living fossil”, was oneof the six systems of orthodox Hindu philosophyand was highly revered in Hinduism. Some sages have described yoga as the silencing of all mental transformations, which leads to the total realization of the Supreme Self. Some have used yoga attempting togain liberation by removing all sensory barriers. According to Patanjali, author of the basic text, the Yoga Sutra, yoga is a methodical effort to attain perfection, through the control of the different elements of human nature, physical and psychical.

Just for plain mercantile greed, companies and individuals should not attempt to distort the esteemed ancient yoga tradition as it would hurt the devotees. About 16 million Americans, including many Hollywood and other celebrities, reportedly do yoga. Hinduism, which introduced yoga, is the oldest and third largest religion of the world with about billion adherents and “moksh” (liberation) is its ultimate goal.