Zed, who is President of Universal Society of Hinduism, noted that Hinduism promoted strict vegetarianism insisting on ahimsa (not harming living creatures) and non-killing, and renouncing animal slaughter and meat eating. It suggested taking of sattvik (vegetables, fruits, etc.) and avoiding rajasik (eggs, etc.) and tamasik (meat, intoxicants, etc.) foods.
Zed argued that there was extensive protection of life in Hinduism and ahimsa was a command. Zed pointed out that many Hollywood and other celebrities were flocking to vegetarianism for health and ethical reasons, besides reduction of greenhouse gas emissions. Oscar nominated Natalie Portman (Closer) is said to be vegetarian for about 22 years and Beatle Sir Paul McCartney has put his weight behind Meat-Free Monday movement.