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How Facebook plans to become more socially responsible?
Social media has more social responsibility than we perhaps realise. Facebook was found taking this magnanimous task head on when it recruited some 3,000 new employees in the community operations team making it a 7,500 strong department.

The team is responsible for preventing posts having sensitive content – violence, hatred, exploitation, suicide and murder – from being posted and shared on the platform.

Prompted by a rather disturbing news of someone reportedly planning to commit suicide on Facebook LIVE, the company decided to contact suitable legal officials and do something concrete about it and in the process, avoid such instances in the future. As a matter of fact, in the ongoing Digital Content NewFronts in New York City, brand safety has emerged as a thoroughly pressing subject.

Facebook CEO Mark Zuckerberg's decision to globally expand the community operations team came at a time when hate-posts and volatile videos/LIVE stories chronicling murder and suicide have become rampant. The Cleveland man's murder, the killing of a Thai infant, the teenager that accidentally shot himself while going LIVE, and the list is long and grievous.

"Over the last few weeks, we've seen people hurting themselves and others on Facebook –either live or in video posted later. It's heartbreaking, and I've been reflecting on how we can do better for our community. If we're going to build a safe community, we need to respond quickly. We're working to make these videos easier to report so we can take the right action sooner –whether that's responding quickly when someone needs help or taking a post down", wrote Zuckerberg.

Facebook will hereafter monitor and review the innumerable 'reports' that the platform receives every day, be more swift and effective in removing posts that violate Facebook's policies and work with law enforcement authorities whenever need be. Other major exploration include upgrading to a machine learning tool, making it easier for users to report objectionable content etc. especially after they were denounced for being tardy.

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