How to market herbal medicine with seven factors
While approaching the herbal medicine segment we have to see the direct and indirect users. One segment is the doctors who act as a mediator to the end users and other segment is the end user itself.
CUSTOMER IS keener on the served benefits rather then the features. The served benefits out of the main features will be the attraction of your product even when we talk about medicines especially the herbal segment.
While approaching the herbal medicine segment we have to see the direct and indirect users. One segment is the doctors who act as a mediator to the end users and other segment is the end user itself. In both cases selling approaches are the same and has the same methodology.
Mark the features and narrate the benefits included.
One should clearly fix the feature of its product. In case of herbal product the first feature will always be the golden ‘H’ factor means herbal or natural. The major benefits will include-
The time of relief to his or her problem in a number of days. In case of herbal syrup for cough it will take three to four days to get benefited. It will increase resistance power and can be taken in office hours without any dizziness problem resulting in increasing the working capacity of an individual with curing simultaneously. This will be indeed an added advantage and thus customer will not lose the productive hours at work.
The fifth feature is ‘P’ factor which indicates packaging. This will help customer in making a relation with the product. Quality packaging quality inserts make value for the product in front of the user. Customer can make an emotional relation with the packaging which can become trusted upon solving the final problem. Once the problem has solved the packaging will positioned the product in the mind as a brand product. Due to this factor now a days, pharma marketers are investing much time over the packaging and trying to come out with new innovations and user friendly outcomes. In case of the cough syrup the cartoon seal, the bottle shape should be well designed. Plastic pet bottles are user friendly and easy to handle.
The sixth feature is ‘A’ factor which indicates availability. The customer needs the availability to door step. You should have a strong distributor network to make available the product to the end users. Your seven selling factor is successful if is readily available to drug stores or through online order delivery system. The customer has the edge to get it to its most nearest place.
The last but not the least is the seventh ‘R’ factor which indicates relationship. The customer should always be guided for the precautions; this will enable to make a picture in mind of customer that he is not targeted for sales but really cared to get well soon. In case of cough syrup precautions like taking warm water and wearing warm cloths are required. This will aid in healing with the cough syrup and will also make a relationship with the customer. The ‘R’ factor can easily be applied during one to one meet or by mailers to the prospect when dealing through Internet marketing. The ‘R’ factor enables in successful reference sales for any size of business but can be a major for small and medium level units.
Never impose the customer to buy at any cost. Our motive should only to help him to find out the best solution to his problems from the product concern. If he keen about the quality practice then factor ‘W’ who-GMP will be the first factor to be approached.
Mark the features and narrate the benefits included.
One should clearly fix the feature of its product. In case of herbal product the first feature will always be the golden ‘H’ factor means herbal or natural. The major benefits will include-
- Safety from adverse side effects.
- Safety against allergies.
- Safe for children.
Second feature will always count on the manufacturing pattern or the quality process. In this case the ‘W’ factor who-GMP will win over the other. The major benefits will include-
- Assurance of quality raw materials purchased.
- Assurance of standardise machines involved for production.
- Assurance of skilled and professionals workers involved.
- Assurance of hygiene and safety in the manufacturing unit.
- Assurance of quality packing during final process.
The third feature count on the components. This ‘C’ factor plays a crucial role. Each herb constitutes its medicinal value and properties. Every single herb is a feature to the product and thus has a benefit to the patient and need to be well explained. This will help customer in finding out:
The uses and value added benefit of each herb for the problem. Example, in case of a cough syrup if a patient is suffering from Bronchitis, the main herb will be Adhatoda Vasica whose medicinal properties are effective and well known and researched. The leaves, flowers, fruits and roots are extensively used to treat cold cough whooping cough, chronic bronchitis and asthma. It acts as a sedative, expectorant and antispasmodic.
In most cough syrup honey is also added. Honey has strong antibiotic properties and is effective in case of persistent coughs and sore throat. It also relieves mouth and throat uneasiness occurs due to infections. Scientists and researchers from the United States have found honey to be effective due to its constituents that kill microbes and act as an antioxidant.
The fourth feature is ‘D’ factor which indicates dosage. This will help customer in finding out:
The time of relief to his or her problem in a number of days. In case of herbal syrup for cough it will take three to four days to get benefited. It will increase resistance power and can be taken in office hours without any dizziness problem resulting in increasing the working capacity of an individual with curing simultaneously. This will be indeed an added advantage and thus customer will not lose the productive hours at work.
The fifth feature is ‘P’ factor which indicates packaging. This will help customer in making a relation with the product. Quality packaging quality inserts make value for the product in front of the user. Customer can make an emotional relation with the packaging which can become trusted upon solving the final problem. Once the problem has solved the packaging will positioned the product in the mind as a brand product. Due to this factor now a days, pharma marketers are investing much time over the packaging and trying to come out with new innovations and user friendly outcomes. In case of the cough syrup the cartoon seal, the bottle shape should be well designed. Plastic pet bottles are user friendly and easy to handle.
The sixth feature is ‘A’ factor which indicates availability. The customer needs the availability to door step. You should have a strong distributor network to make available the product to the end users. Your seven selling factor is successful if is readily available to drug stores or through online order delivery system. The customer has the edge to get it to its most nearest place.
The last but not the least is the seventh ‘R’ factor which indicates relationship. The customer should always be guided for the precautions; this will enable to make a picture in mind of customer that he is not targeted for sales but really cared to get well soon. In case of cough syrup precautions like taking warm water and wearing warm cloths are required. This will aid in healing with the cough syrup and will also make a relationship with the customer. The ‘R’ factor can easily be applied during one to one meet or by mailers to the prospect when dealing through Internet marketing. The ‘R’ factor enables in successful reference sales for any size of business but can be a major for small and medium level units.
Never impose the customer to buy at any cost. Our motive should only to help him to find out the best solution to his problems from the product concern. If he keen about the quality practice then factor ‘W’ who-GMP will be the first factor to be approached.
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