ACCORDING TO Jemima Kiss, while Web 2.0 can be summarised as interaction, Web 3.0 is about recommendation and personalisation. But how will the onset of a more personalised web impact business? David Bain, founder of Internet marketing strategy specialists, Purple Internet Marketing, thinks he knows the answer. “Services like Google Gadgets and Facebook applications are already allowing users to enjoy a highly personalised web experience. There are already nearly 40,000 Google gadgets and 15,000 Facebook applications. What these tools allow people to do is add additional functionality and relevance to their personalised Google home page or Facebook profile. Whatever your preferences, you’re bound to find at least one widget that improves the quality of your online experience.”

 

This is where business can take advantage of Web 3.0. By offering their own Google Gadget or Facebook Application, businesses can target potential consumers long before any purchase decision has been made. This is what Bain refers to as MyPage Marketing:  “MyPage Marketing occurs when users decide to place a widget on their personalised web page which benefits them – but also exposes them to subtle advertising from the widget developer. The key to successful MyPage Marketing is to ensure that the user benefits from your widget, has a reason to tell their friends about it, and doesn’t feel that they’re being exposed to a marketing message. The best time for a business to get started with a MyPage Marketing campaign is as soon as possible. Once you accumulate enough widget users, a snowball effect occurs; because your existing users will tell their friends and you’ll also start to appear higher in the Google gadget and Facebook application directory results.”

 

Bain has published a report which highlights examples of current widgets and how a business can start their own Web 3.0 marketing campaign. Download it free-of-charge at http://www.mypagemarketing. com.

(Ref: http://www.guardian.co.uk/media/2008/feb/04/web20)

 

Purple Internet Marketing is a specialist Internet marketing strategy company, which offers seminars, one-to-one training and home study packages. Founded in 2007 by David Bain, the company is based in Edinburgh, Scotland.