I&B ministry gears up for Indian cinema's centenary celebrations
For the purpose, of celebrating 100 years of Indian cinema, a National Committee would be constituted consisting of eminent film persons and other stakeholders to suggest a comprehensive plan for making it a truly memorable event for cine lovers.
ON THE occasion of conferring 57th National Film Awards, the President of India, Pratibha Patil has said cinema is a very potent medium for conveying a message and has become an important factor in influencing social norms. Cinema operated within the context of a social scenario and, thus, had a stake in the stability, prosperity and progress of society. Speaking on the occasion, Minister of Information and Broadcasting, Ambika Soni has said, the year 2013 will be celebrated as a centenary milestone to showcase the cinematic heritage of the Indian film industry in the last 100 years. In 1913, India’s first full length motion picture was produced by Dadasaheb Phalke, Raja Harishchandra. It is this precise year that we mark the birth of Indian cinema with. The movie was a silent film, in which even the females’ characters were played by men, as was the norm of theatre and other mass medium in that age. It was later only in 1931, that Ardeshir Irani released India’s first talking film, Alam Ara. For the purpose of celebrating 100 years of Indian cinema, a National Committee would be constituted consisting of eminent film persons and other stakeholders to suggest a comprehensive plan for making it a truly memorable event for cine lovers. The centenary celebrations would also offer an opportunity to applaud the young iconic members of the film industry for their contributions to the growth of the cinema. Soni mentioned that I&B Ministry would utilise this platform to showcase India’s cinematic brilliance across the country as well as globally, as this would also help in positioning India as a ‘soft power’ at a global level. As part of the centenary celebration plans, Soni said that it was her endeavour to complete three institutional mechanisms to mark the occasion. These included the Museum of Indian Cinema in Mumbai, the National Centre of Excellence for Animation, Gaming and Visual Effects in Pune and the National Archival Heritage Mission to cover country’s rich archival wealth, by 2013. The National Archival Heritage Mission would not only safeguard the rich archival wealth, it would also ensure accessibility to the people in digital format. In a country as vast and as diverse as India, cinema does in fact play an important and crucial role in nation-building. It is not only a well known tool of mass communication, it also about combining individual and social voice in one. India’s film industry is now at global levels with new experiments being undertaken and new technologies being used. Indian film industry is one of the largest occupations generating industry in the country as well. It provides impetus to the economy of the country, by creating and maintaining want of new jobs in different fields, also it is currently seen as a very lucrative point of investment for the foreign investor as well. All that is now to be seen is how I&B Ministry celebrates the vastness of the industry and includes the industry in the celebration as well.
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