Ice Bucket Challenge arrives in Gurgaon
Gurgaon is in the grips of Ice bucket challenge, which has taken the whole world in a storm. While many term it as silly, to dunk a bucket full of ice cold water anywhere and everyone is a feat, which is being done across the globe to support Amyotrophic Lateral Sclerosis or ALS. The disease, hardly heard of in India, is very prevalent across globe and in order to support it, the ice bucket was initiated by the founder organisation ALS Association. Since July 29 till date they have received 4 million dollars worth of donation for the disease.
In order to spread awareness for ALS, which is also known as Lou Gehrig's disease, SPAG Asia initiated the phenomenon in Gurgaon. Talking about corporate responsibility Shivani Gupta, Managing Director of SPAG Asia, said, '' none of the corporates had initiated this and we thought that we can contribute and spread awareness. Not only this, but if every corporate take up one cause, then we can help a lot of people.''
A team of 11 people from the organisation got together and dunked ice water on them and challenged three famous people- Journalist Arnab Goswami as he is followed a lot in the social media, Actor Farhan Akhtar as he has got a huge youth fan following and BJP leader Arvind Gupta as they wanted to bring in a political person to replicate the challenge or donate. These people have 24 hours to complete the challenge. They can deny to do the challenge or can donate some money to the ALS foundation or take part in the challenge and donate. Arvind Gupta has already confirmed that he would take up the challenge whereas Goswami and Akhtar is yet to revert to the organisation.
Lou Gehrig is is a rapidly progressive, invariably fatal neurological disease that attacks the nerve cells (neurons) responsible for controlling voluntary muscles (muscle action we are able to control, such as those in the arms, legs, and face). The disease has very subtle symptoms like cramps, weakness in muscles, difficulty in swallowing. While in India, there are no records of patients, but doctors say that around 1000 patients have the disease.
With this Ice bucket challenge, a lot of people are getting to know about the disease, especially social media users. However there are a few critics.
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