The auto top-up is triggered at the start of the customer's journey when the transit chip makes contact with the Delhi Metro servers at the entry gate. Existing credit or debit card customers can apply for this card by placing a request at ICICI Bank's 24 hour customer care helpline. Others can apply for these cards by sending 'UNIFARE C' for credit cards or 'UNIFARE D' for debit cards to 5676766. Applications can also be made through the bank's branches.
Speaking on the occasion, Rajiv Sabharwal, Executive Director, ICICI Bank said, "The 'ICICI Bank Unifare Card' is a revolutionary product which is being introduced for the first time in India and it will change the way transit payments of the future are made in the country. We are happy to launch the card in partnership with DMRC, and are confident that this will go a long way in making the lives of our customers more convenient and rewarding."
Mangu Singh, MD, DMRC, said "We aim to provide hassle free travel to our commuters and seamless payment options are an integral part of that proposition. The 'ICICI Bank Unifare Card' is the next step in providing that convenience."
ICICI Bank has tied up with metro rail operators to launch similar cards for metro commuters in Mumbai, Hyderabad and Bangalore.
The 'ICICI Bank Unifare Card' offers several other benefits including the redemption of reward points accumulated on this card for free metro rides. For example, if a cardholder spends Rs.12,000 on the card in a month on his regular purchases and shopping, he stands to get metro travel by redeeming the reward points earned.
In addition, the card also offers: