ICICI Prudential Life launches iProtect - an online term insurance plan

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Prem Kumar

17 August, 2010

ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of iProtect - a completely online term insurance plan that is extremely affordable.

ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of iProtect – a completely online term insurance plan that is extremely affordable.

An individual can apply online for iProtect and the payment can be made either through his/her internet banking account or credit card. The life cover commences as soon as the premium is paid. Upto a certain limit, life cover can be bought immediately without the need for any medical tests. Above this limit also, the entire transaction can be finished online but the cover will start post a medical test. The policy can be done bought completely online as no physical documentation is required.

iProtect provides financial security to the family of the policy holder in the event of his untimely death. In case of such an eventuality, the nominee will receive the entire sum assured.

The entry age for a customer is a minimum of 20 years and a maximum of 65 years with a minimum policy term of 10 years and a maximum of 30 years. The maximum age at policy expiry is 75 years.

Speaking at the launch, Madhivanan Balakrishnan, Executive Vice President ICICI Prudential Life said, “India has witnessed a proliferation of internet usage and e-commerce. People are increasingly turning to the internet as a medium to transact from the confines of their homes at their convenience. The launch of iProtect will help us to be more accessible to our customers."

iProtect provides unmatched value and allows him to secure the financial protection of his family in the event of his untimely death. As this is a purely online product, we are able to pass on all benefits of cost savings to our customers. Given the uncomplicated nature of the product, ease of purchase and extremely affordable premiums, we are confident that iProtect will strike a chord with our customers