Idea Cellular, one of the country’s largest mobile carriers, has tied up with the world’s largest handset maker, Nokia, to offer N96, the dual-slide smart phone on its networks from September. This is supposed to be an attempt by Idea to keep up with other telecom services providers like Airtel and Vodafone, who have hitched on to Apple’s iPhone. Idea’s partnership with Nokia includes its other mid- and high-end range in addition to the N series. Idea plans to introduce several attractive offers and innovative tariff plans, on various Nokia devices, starting with the N96. It will target a cross-section of customers and offer them an option to choose from a wide range of services.

Idea customers will get faster and easier access to all of Idea’s Internet and entertainment services. It will allow the company to connect both pre-paid and post-paid subscribers to data services and charge them according to the value of traffic and content. That will make Idea India’s first and only operator to charge differently for data services, thereby increasing its revenue streams.

According to Idea, by partnering with Nokia, they aim is to provide customers a complete suite of Idea communications, browsing, content and Internet services; furthermore, it is a logical step to expand their customer experience as these high-end Nokia smart phones are known worldwide for their versatility and utility.

This tie-up will offer consumers the combined advantage of easy-to-use devices with a faster and easier enhanced experience in Internet services as well as superior content and browsing on Idea’s high speed 2.75G Edge networks across the country. All these from early September!