Idea launches language helpline to facilitate conversation
'Language Helpline' which will offer conversational support to callers, in as many as 16 languages. Indeed, What an Idea Sirji, in a multi-linguist country!
THE IDEA to use the mobile phone to seek conversational help when away from home, as suggested by Sirji to the four idiots in the new Idea advertisement, is now a reality! Idea has demonstrated that assistance on conversations in different Indian languages can be made available on the mobile platform, by launching country’s first ‘Language Helpline’ which will offer conversational support to callers, in as many as 16 languages. Indeed, What an Idea Sirji, in a multi-linguist country! Callers can call any of the 22 customer care helplines of Idea from anywhere in the country, to get assistance on the language spoken in the circle where the call is being made. For eg: The Bengali caller in Delhi can call the Idea Helpline number of Tamil Nadu for assistance in Tamil if the need arises. Announcing the launch of Language Helpline, Anupama Ahluwalia, Senior Vice President – Marketing, IDEA Cellular said, “Our consumer research revealed an interesting insight that people struggle to communicate with other fellow Indians when they move out to other parts of the country where a different language is spoken. Idea’s consumer oriented approach led us to the development of a unique and novel concept - ‘Language Helpline’, to offer real-time assistance on day-to-day conversations to those who need to communicate with local people in their preferred language. The Idea Language Helpline is a demonstration of the power of mobile telephony in bridging language barriers and will take the brand to a new level of consumer connect”.
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