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Idea Rocks India - India's biggest musical concert to kick off in Delhi
India's biggest Musical Dhamaka, 'Idea Rocks India - Season 6', is back with its 6th edition, in a bigger and better avatar. The music dhamaka took off in Delhi yesterday, with the flag off of Idea Rocks India mall activations around the city and announcement of opening of auditions for the Talent Hunt. This year, Idea Rocks India will mesmerize audiences in 17 cities with stellar performances by singing superstars Mika, Sunidhi Chauhan and Karthik.

" style="font-size:medium;color:#000000">IRI Talent Hunt Season 6, has been extended to three categories - Vocalists, Duo Vocalists, and Instrumentalists - allowing a much larger base of music aspirants to participate. Music superstar Mika will select the final contestant of IRI Delhi and felicitate the winner at the IRI Mega Concert to be held at Jawaharlal Nehru Stadium, Bhishma Pitamah Marg, on April 20th, 2014. The winner will also get an once-in-a-lifetime opportunity to perform with the music star in front of a packed house.

Expressing his views on the initiative Mika said, "It gives me immense joy to be a part of this grand celebration of music and talent called Idea Rocks India. This is one of the biggest platforms in India which provides an opportunity of this grandeur and scale, to young aspiring musical talents to showcase their talent and interact with the best from the industry."

Music sensation Mika performed on the IRI stage last year, whereas the diva Sunidhi Chauhan was part of the show in its earlier edition. The IRI Season 6 stage will witness the return of these two stars, along with South music star Karthik who will perform along with young talent Andreah. These Artists will select the final winner from each of the 17 cities of IRI Season 6 Talent Hunt and give them an opportunity to perform with them at the mega concerts.

Speaking about the initiative, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "The highly successful and popular Idea Rocks India is a property built on the strong foundation of our brand promise - An Idea can change your life! Over the last 5 seasons, it has changed the lives of many aspirants by giving them a large platform to demonstrate their talent and advance their music careers. The scale, reach and connect of Idea Rocks India is unparalleled and is the only brand owned music property of this magnitude in the country. By expanding the categories of talent hunt in IRI, and with power packed performers like Mika, Sunidhi and Karthik, we are confident of making the show bigger and better this year."


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