Sacrifice or Tyaag is another trait the Indian voters greatly value in their leaders. Thus, when Sushma Swaraj threatened to tonsure her head if Sonia Gandhi became the Prime Minister following the 2004 Lok Sabha polls, the latter coolly declined the offer in the process captured popular imagination, though she may have had compelling reasons to decide so.
Kejriwal and friends have set another benchmark by fielding candidates against prominent leaders including Rahul Gandhi and Mulayam Singh Yadav (and probably against Modi), sending a loud message that unlike other parties, they don't enter into tacit understanding when it comes to top leaders.
Coming to vote banks, the trading community in the capital has always been a strong backbone of the BJP since its inception. With the Chief Minister himself belonging to the community and hijacking the FDI agenda from under BJP's wings, there is a perceptible shift among the traders towards the new party though BJP continues to hold sway over them.
Similarly, with the Kejriwal-led Delhi Government making the right noises over the 1984 anti-Sikh riots and institution of an SIT probe, the majority of the Sikhs who have backed BJP or its ally the SAD (Badal) are now having a rethink. The registration of the FIR in the CWG scam by the Delhi Government, despite taking outside support from the Congress, has also cut into the BJP's anti-graft plank against the Congress regime.
By terming communalism as a bigger threat than corruption, Kejriwal is also seeking to woo the minorities, who have so far stood by the Congress and some other regional 'secular' parties but are now seriously questioning their competence to halt the Modi juggernaut. Of course, in the process, he may end up losing some hardcore Hindutva votes which had shifted loyalties to him in the wake of the anti-corruption movement.
AAP may not win a large number of seats in the upcoming Lok Sabha polls but in the scenario of a fractured mandate, every single seat matters. It is here that AAP has the potential to play spoilsport, if not King Maker.