Since this serves the purpose of everyone, a lot of merchandise makes its off the rack through this policy. Adding to it, Gandhi also pointed out that branded doesn't necessarily mean a name, it also means good quality clothes in lesser price. And, he also stated that youths are much more into these kind of shopping.
Having said that, a point, which looks a bit of a dichotomy is the fact that Arjun Marg market is at a place, which is situated in the midst of the upper scale of Gurgaon. Thus, this market is proving that Indians are stringy or there is something else there.
A shopper, who wished to remain anonymous, said, “This is a place where you do get some quality clothes for a fun weekend or if you have to gift someone something and giving an actual GAP jeans would pull your purse-string a little too much.” Another gentleman said, “I don't care about it being branded or not. I do not live nearby and I come here because of my girlfriend as she really loves to shop here.”
People, who are yet to discover this place, make sure you go out this weekend and get some 'branded' stuff for yourself. And if clothes is something, which bore you then this place offers you food, gadgets and books. Indulgence should have been the name of the place!