The private media played a great role in the increased number of media coverage of these groups. Increased number of private media houses increased the competition among them. Now the domestic media houses were looking for the issues which were traditionally neglected or are less covered to compete to other media houses. Also the increased media coverage of these groups have politicised and sensitised the issue.
As of now sensational news always attracts audience, so all the TV news channels covering naxal movement received much more audience attention and in turn has more chance to become popular. So the media negatively sensationalised the movement, the same news was aired so many times that it created a sensation in the minds of people.
According to the media monitoring report, since 2004 to 2007, every year the number of violent activities by naxal’s increased. In 2004, the amount of news about the naxal activities totalled 43 where as in 2007 it was increased to 2287. The leaders of these naxal groups were interviewed and their interviews were aired so many times a day, the airing of naxal leader’s interview gave audiences an image of Dabang among their sympathizers which in turn boosted the morality of their colleagues for more violence.
Media could have played a better role but we always felt media to work for their benefit instead of working for their audiences. If these media houses would have been working for their audience then they would have aired these news in such a manner that these groups feel ashamed of doing violent activities instead of getting inspired from the airtime that their leaders were getting.