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India celebrated Public Service Broadcasting Day on November 12
All India Radio (AIR) and Doordarshan channels, joined by others celebrated the Public Service Broadcasting Day (PSBD) on November 12.

Various units of AIR also held special programmes at various places to sensitize people on the need to listen to AIR programmes to enlighten themselves on different topics and themes which are educative as well as entertaining. A special function was organized at Broadcasting House in new Delhi on this day

The PSBD is observed in the memory of the first and only address by Mahatma Gandhi on All India Radio (AIR) on November 12 in 1947. It was on this day, Mahatma Gandhi had visited the studios of Broadcasting House in New Delhi to address refugees camping in Kurukshetra, my home town in Haryana, whom he could not personally visit. On November 12, a snippet of the speech of Mahatma Gandhi is played on November 12 every year as a mark of respect to him.

Public broadcasting includes radio, television and other electronic media outlets whose primary mission is public service funded by the government. The primary purpose of public broadcasting is for speaking to and engaging countrymen as a citizen. Often, commercials and ads are avoided in public broadcasting.

In our country, Prasar Bharati is the public broadcaster functioning as an autonomous corporation of the Ministry of Information and Broadcasting.It comprises the Doordarshan television network and All India Radio.  However, currently, it does have commercial advertising on it.

It may be recalled that Prasar Bharati was established on 23 November 1997 and given autonomy like those in many other countries. Commercial broadcasting now is now preferred by public due their entertainment emphasis and in most countries public broadcasting has declined substantially.

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