The rising disposable incomes, expanding population and increasing oral hygiene are likely to drive the Indian oral care industry significantly. In India, the oral care sector is segmented into five products categories which include toothpaste, toothbrush, tooth powder, mouthwashes; others oral care products such as dental flosses and oral care chewing gum. Toothpaste segment accounts the maximum share in the oral care market in FY’2013.
India oral care industry is increasingly becoming competitive with
the entrance of many international players in the Indian market. The
industry for oral care in the country has recorded double digit CAGR
14.4% from FY’2008-FY’2013. The growth in the industry over the
last five years was due to significant the change in the spending
power of people on the oral care products, backed by growing
awareness about healthy lifestyle
and oral hygiene.
the industry has witnessed introduction of innovative oral care
products such as sensitive toothpaste, gum care toothpaste, sensitive
mouthwashes and dental flosses which has aided the oral care industry
revenue from FY’2008-FY’2013. Other factors that have played a
vital part in the growth of oral care industry are the sizable
increase in the population of the country and augmented disposable
industry has witnessed various trends and developments in the recent
time such as increasing focus on rural areas, fall demand for
toothpowders, advent of advance oral care products, and increasing
focus on health. Also, the industry has witnessed progressive growth
in organized retailing that has encouraged the proliferation of oral
care products especially in urban areas.
is considered to be one of the preeminent locations for the
businesses in the oral care products as the Indian oral care industry
is still in its nascent stage and thus poses high growth
opportunities in the premiumisation of oral care solutions.
report provides detailed overview on the oral care products market in
India and helps readers to identify the ongoing trends in the
industry and anticipated growth in future depending upon changing
industry dynamics in coming years. The report will help industry
consultants, oral care companies, FMCG corporations, and other
stakeholders to align their market centric strategies according to
ongoing and expected trends in future.