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India oral care industry revenues to augment at the CAGR of 13.9%
The rising disposable incomes, expanding population and increasing oral hygiene are likely to drive the Indian oral care industry significantly. In India, the oral care sector is segmented into five products categories which include toothpaste, toothbrush, tooth powder, mouthwashes; others oral care products such as dental flosses and oral care chewing gum. Toothpaste segment accounts the maximum share in the oral care market in FY’2013.
“The oral care industry revenues are expected to augment at the CAGR of 13.9% from FY’2013-FY’2018. Toothpaste segment is likely to sustain its dominance in India’s oral care space in the next five years. The industry in the coming years expected to focus on advance dentifrices and new product categories such as toothbrushes, mouthwashes and oral care chewing gums”- According to the research report ‘India Oral Care Industry Outlook to 2018’ from Ken Research.

The India oral care industry is increasingly becoming competitive with the entrance of many international players in the Indian market. The industry for oral care in the country has recorded double digit CAGR 14.4% from FY’2008-FY’2013. The growth in the industry over the last five years was due to significant the change in the spending power of people on the oral care products, backed by growing awareness about healthy lifestyle and oral hygiene.

Further, the industry has witnessed introduction of innovative oral care products such as sensitive toothpaste, gum care toothpaste, sensitive mouthwashes and dental flosses which has aided the oral care industry revenue from FY’2008-FY’2013. Other factors that have played a vital part in the growth of oral care industry are the sizable increase in the population of the country and augmented disposable incomes.

The industry has witnessed various trends and developments in the recent time such as increasing focus on rural areas, fall demand for toothpowders, advent of advance oral care products, and increasing focus on health. Also, the industry has witnessed progressive growth in organized retailing that has encouraged the proliferation of oral care products especially in urban areas.

India is considered to be one of the preeminent locations for the businesses in the oral care products as the Indian oral care industry is still in its nascent stage and thus poses high growth opportunities in the premiumisation of oral care solutions.

The report provides detailed overview on the oral care products market in India and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, oral care companies, FMCG corporations, and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.



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