The critiques never really appreciated the effort, drowning them in a sea of critical analysis. Crtitics hold them responsible for having butchered literary genius in a country that gave the world Khuswant Singh, RK Narayan, Salman Rushdie or the more recent Jhumpa Lahiri.
Authors like Arundhati Roy, Arvind Adiga and Amitav Ghosh form the second category. This category of authors, many of them Booker/Pulitzer nominated or shortlisted, have gone on to tell politically, socially, economically enmeshed stories, often extending to the affluent Indian Diaspora.
The first category of authors have been compared to the second, that have a greater international pedigree and presence and write about people and things only the very well read and well informed upper class India initially could relate to. The first category of authors tell very Indian stories in a very Indian way that an average teenager who wanted to cultivate a reading habit but doesn't quite have a guide, can comfortably read.
Both in terms of storytelling and narrative and most definitely where language is concerned, lucidity is what these authors have maintained and hence remained most read in the past couple of decades. They write about lighter things and are completely tied to the Indian's idea of dramatic heartbreaks and pompous happy endings.
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