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Indian e-market for Halal trade is a multi-billion dollar market
In an interview with this citizen journalist, the founder and CEO of, Noor Mohammed, based in Bengaluru, shares his views on Indian e-market for Halal trade as well as his prediction about its future. With the increase in demands of the halal products and services and marketers waking up to the importance and potential of Halal, is here to create a positive buzz.

How different is from other B2B and B2C online portals?

Noor Mohammed: Well, In India, internet penetration is growing phenomenally. The marketers have started taking online presence seriously. The other available online B2B and B2C portals are quite generic and is a niche vertical with focus and promotion of only Halal products and services for the benefit and consumption of 180 million plus Indians and over 2 billion Muslims globally. is an answer to the unfulfilled need of Muslims who want to consume only quality Halal products and services and on we only accommodate products and services that are Halal certified by a competent authority.

You have streamlined your offerings. Is there enough demand for such a product?

Noor Mohammed: I am offering a niche vertical. A niche product with a unique selling preposition will always be in demand. There are many Indian companies that are manufacturing products that are Halal and have obtained Halal certificate to market their product in the Muslim majority countries - without which it is not acceptable to the consumers there. The only thing I am waiting for is the launch month, March 2013. Once in place, I am sure it will pick the desired interest among users and marketers.

How many players are there in the market today?

Noor Mohammed: In the Indian market we are the first and only company to launch a Halal B2B and B2C portal. Globally as well, there are not many players who are marketing it aggressively. We have our marketing strategies in place and to begin with we will be reaching out to 14 countries.

What are the challenges for

Noor Mohammed: It is in a nascent stage with lots of potential in terms of benefit to suppliers and the buyers. The immediate challenge is to make this brand a well-known entity among the business and consumer class. With our marketing and tie up strategies we will be able to achieve it in stipulated time.

If a client wants to associate himself with, he will get access or can target only a section of the audience i.e. Muslims. How do you deal with this situation?

Noor Mohammed: In business, marketers don’t identify a person based on his religion, for him an individual is only a consumer. And is not only serving Muslim community, but a large segment who want to consume healthy and Halal products. If this consumption need is fulfilled it can increase the business and consumer satisfaction tremendously.

And if you are talking about Muslims, I want to share an interesting fact that was revealed by the US-based PEW research centre. The finding said Muslims as a consumer are more loyal to a brand if it fulfills their religious needs, and brand loyalty is what a marketer looks for?

What is the future of such a niche products?

Noor Mohammed: Our research and development says that such verticals have a good future. Halal in today’s time is a multibillion dollar market and will grow by leaps and bound in the future.

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