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Indian Railways set to raise crores through its first ever non-fare revenue policy
The Indian Railways has fell short of earning Rs 15,000 crore, the target it had set in this fiscal year. So, it now plans to roll out a series of non-fare revenue sources to make up for that loss.

Railway Minister Suresh Prabhu on Tuesday, as part of this non-fare policy, announced some of the ideas which included installing ATMs at stations, providing paid entertainment like music and movies in trains and also branding trains to boost advertising revenue. 

Which means that very soon you could be boarding a Rajdhani train prefixed with a sponsor's name like Coke or Pepsi from a similarly "branded" railway station. Passengers would be easily able to withdraw cash from ATMs installed at platforms. 

Mr Prabhu, at a press conference said, "ATMs require round the clock security, so setting up such facilities at rail platforms will reduce the security cost."

"The Railways have captivity and we can use it in multiple ways. For instance, one can watch videos of one's choice in trains or listen to radio for entertainment," he further added.

The Railways has planned to provide audio and video entertainment like movies, TV shows and educational programmes, accessible to passengers on their personal electronic devices like tablets and smartphones inside trains and platforms. Through these chargeable services, the Railways expects to raise at least Rs 6,000 crore by giving out a 10-year contract.

The Railways has shunned the old policy of selling advertisement rights on a piecemeal basis and under the new policy, consolidated media rights for branding the entire train will be awarded to the highest bidder. The company who is awarded the rights can advertise both inside and outside the bogies. 

This move comes after the PM Modi had asked the Railways ministry at a meeting to buckle up and look towards raising revenue through alternate sources like advertisements.

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