Submit :
News                      Photos                     Just In                     Debate Topic                     Latest News                    Articles                    Local News                    Blog Posts                     Pictures                    Reviews                    Recipes                    
  
Indian Railways to ad-wrap trains to boost revenue
In future, the Indian Railways' premier train 'Rajdhani Express' would not be seen in its trademark red colour, as the ministry has decided to smear the Rajdhani trains with advertisements. Not only the Rajdhani trains but over 10,000 other trains will be used for advertisement.

With this announcement, the Indian Railways is estimated to earn a revenue of over Rs 11,000 crore. The minimum reserve price for buying ad space on the train will range anywhere from Rs 1.2 crore to Rs 6 crore. It is expected that trains crossing through big cities will boast these ads.

Initially, few Rajdhani trains have been selected for this ad-wrapping process. The Delhi-Mumbai Central Rajdhani and August Kranti Rajdhani from Nizamuddin to Mumbai central are among the two selected trains for vinyl wrapping. Next in line are Shatabdis running under Northern Railways.

The suggestion for ad-wrapping is given by railway's engineering firm RITES. The firm has now been given the responsibility of the professional assessment of this venture. This move by the Railways is seen as a move to close the revenue deficit gap in the sector.

According to a senior railway official, "Vinyl wrapping will also save the cost of painting of coaches and easy to maintain. The added advantage is it will catch eyeballs and industry will get a captive audience. We are trying to use all available railways resources to increase revenues. The idea is that railways income should not be solely dependent on freight and passenger fare," reported New Indian Express.

COMMENTS (0)
Guest
Name
Email Id
Verification Code
Email me on reply to my comment
Email me when other CJs comment on this article
}
Sign in to set your preference
Advertisement
merinews for RTI activists


Advertisement
Not finding what you are looking for? Search here.