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ISL - Indian Super League
Indian Super League 2017: This season likely to generate Rs 400 crore as revenue from ads & sponsorships
India's top most football league known as 'Indian Super League' (ISL), is expected to generate Rs 400 crore from gate receipts, advertising & sponsorships this year, which is significantly higher than the last season.

According to the media report, the fourth edition of ISL may see a huge revenue growth - around 25 per cent jump over last year which is being forecast for this season.

The five-month long football league will kick off in Kochi on November 17, Friday and the first match of this season will be played between Kerala Blasters and Atletico de Kolkata (ATK) at Kochi's Jawaharlal Nehru Stadium.

This time, the football league will have two new teams from the two cities where football is closely followed — Jamshedpur and Bengaluru.

"Feedback in the market has been great so far. In fact, the best ever compared to earlier seasons. We have maxed out on inventory which has happened for the first time," Indranil Das Blah, Chief Executive of Mumbai City FC said.

Apart from that, Fifa Under-17 World Cup, which was recently hosted by India, majorly contributed in ISL's revenue growth as the fourth season of the tournament comes soon after the successful execution of U-17 WC.

The viewership numbers of Under-17 Football World Cup has been considered as one of the crucial factors in ISL's revenue-generating estimation. As per a television ratings agency, the total impressions of U-17 WC for 52 matches were noted around 33.29 million that created a lot of buzz around football in the country.

"If something like kabaddi has seen very good viewership numbers over an extended season and if ISL can begin to mirror that then the rest of it will fall into place. The league will see stability," said Harish Krishnamachar, founding partner, Sportoid Sports Solutions, which manages sponsorships, player contracts and events.

Moreover, the stakeholders of ISL, including Star India, will make Rs 400 crore which they will earn from league sponsors. Besides that, Mumbai City FC owner Ranbir Kapoor has sold all eight ad slots including front and back of the jersey which is likely to make in excess of Rs 12 crore sales revenue this season.

"Three years ago, ISL was officially inaugurated as a league that an average football fan could call his own. Soon it grew into becoming the fourth most attended football league in the world and the third most watched league across all sports in India," said spokesperson for Star India in an emailed response.

According to the media buyer, all 10 teams of this league will be hoping to make advertising revenue in the range of Rs 6-10 crore. But, teams from Kerala and Kolkata are likely to contribute in higher revenues as compared to Delhi, Goa and the North East where the spectator's interest and size of the market from an advertiser's point of view is not quite satisfactory.

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