If you are confused about finding skin care products that best suit your skin-type, then you are not alone. With the thousands of beauty products available in the market today, most of us are left with little choice but to keep trying new products or trust a handful of brands.
According to Massooma (Editor at New Age Saloon & Spa & Knowledge partner for IBM 2014) “Awareness in India of the latest global beauty trends and the numbers is prompting more international players to set up shops and increase their presence in India. India’s cosmetics market is reportedly growing at 15-20% annually, twice as fast as that of the U.S. and European markets. Demand for skin whitening products by men as well as women, is driving the trend, but other beauty products are not far behind.”
- The retail beauty and cosmetics market in India currently estimated at USD 950 million is pegged at USD 2.68 billion by the year 2020.
- Over the last five years cosmetics products have seen a growth of 60%; Saloons have seen a growth rate of 35%; Cosmetic treatments are sending a growth rate of 5%.
- The hair and beauty industry is seeing a per capita annual spend of USD 1.2 which is expected to grow to USD 6.2 by 2015.
- The SPA and body treatment segment is estimated to grow approximately USD 772 million over the next five to eight years.
Manoj Mehta (Chairman, IBM 2014) said, “Driven by growing consumption in rural and semi-urban areas, the fast-moving consumer goods (FMCG) market is set to double from $14.7 billion in 2008-09 to $30 billion in 2014 in order to become the fourth largest sector in the economy with a market size in excess of $14.7 billion.”
FMCG sector will witness more than fifty percent growth in rural and semi-urban India by 2014,” according to a study titled “Prospects in the FMCG sector,” recently made public by the industry body Assocham.
In India skin care and cosmetics business account for more than Rs.18.5-billion market size while the hair care market is worth more than Rs.80 billion. Skin care cosmetics experienced a relatively slower growth, and products such as anti-wrinkle creams, cleansers and toners, for instance, are not as popular as facial creams, moisturizers and fairness creams in this genre. Companies like Pond’s and Fair & Lovely rule the roost in this segment.
IBM shall showcase the entire range of products that fall within the territory of the International cosmetic and toiletries market, the most popular items are color cosmetics, of which nail varnish, lipsticks and lip glosses account for the most sales. In this area, popular local brand names include Lakme and Revlon.
IBM 2014 at Ashok Hotel shall give an opportunity for Special Master classes on trends in Hair, Make-up, Skin, Nail will be taken by industry experts like Habib Ahmed, Celebrity Hair Stylist; Vidya Tikari, Make-up Artist, Najeeb-Ur-Rehman, PPS Manager, Schwarzkopf Professional; Gurpreet Seble, President & Founder, Nail Spa. Apart from the above activities FINALE of the online “PINK NAIL ART” Competition will be held with the show.
IBM ‘2014 is being supported by National Hairdressers & Beauticians Association (NHBA), All India Hair & Beauty Association (AIHBA), The Indian Franchise Association(IFA), And the Indian Spa and Wellness Association (ISWA).