Internet media discussed at cyber media conclave
The SIMC is the first media college which has come up with the Cyber Media Meet, where discussions ranging from blogging, Internet as a news medium, campaigning through Internet, Internet as social media to the open source concept, happened at length
THE NATIONAL Cyber Media Conclave, the first of its kind, organised by the Symbiosis Institute of Media and Communication, saw various front-runners in cyber space speaking about their respective domains.
“We organised programmes like Fest O Comm and DAM where we discussed different facets of films and other media like news media, advertising and public relations. The SIMC today has gone way ahead and has covered the integrated 360 degree of communications in totality by having Cyber Media Meet under its umbrella,” says Ujjwal Kumar Chowdhury, Director, SIMC.
He appreciated the work done by the core members of the event, Hamsini, Deepali, Nishant and others by executing something that was thought only a month ago.
Attended by over 500 students from different colleges, the conclave happened in two sessions. The first one was devoted to social media and blogging while the latter half of the day saw discussions on marketing and branding aspects of cyber media.
The seminar started with the views of Kiruba Shankar, CEO, Business Blogging who discussed about technical writers of India and the importance of social networking and blogs by citing personal examples which he posted on twitters and got very quick responses.
Shivam Biz, the winner of Indi-Blog award, former journalist with Tehelka, and now working with Open Book, talked about bloggers and their part in mainstream media. He gave the example of the Barkha Dutt case in which a blogger was compelled by the NDTV group to remove a blog post criticising her after she found it “defamatory.”
Then came in the youngest panelist, Shiv Bhaskar Dravid, who tried to prove his point that Cyber News Media is the ultimate fourth estate. He opined that the Internet changes the way the media operates as it is a true example of convergence in media with podcasts, video online, articles and micro blogging making news appear immediately on the Internet.
The last speaker in the first session was Jasmeen Patheja who gave examples of sexuality and eve teasing while discussing about the Internet as a tool for social change. She headed a very successful campaign called Blank Noise which basically is a resource pool for triggering conversations and collecting testimonials against such evils in society.
The second half was dedicated to the marketing and branding aspect of cyber media. It commenced with the hilarious note on sexuality by Rajesh Lalwani. He discussed about the cyber medium also being customer focussed like the other media.
Rashmi Dhanwani, manager, Media Marketing, Breakthrough, talked about her Bell Bajao campaign against domestic violence. As she also runs an NGO, she discussed the role of cyber space in the development of society.
Namit Bimbhat, CEO, Switch Media Services India Private Ltd, and J Mahadevan also raised their concerns on online video and its relevance for India. They explained by giving examples of different cyber products.
The day ended with the senior most speaker of the day, Atul Chitnis, who talked about the business of Open Source. A great insightful day full of learning ended with a workshop organised by Rajesh Lalwani, Kiruba Shankar and Rashmi Dhanwani.
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