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iPhone 7 turns red to help fight AIDS
Recognizing its more than a decade of partnership with the Product RED charity which fights against HIV/AIDS, the Apple on Tuesday announced its iPhone 7 and iPhone 7 Plus in an aluminum vibrant red finish.

Apple is the largest donor in the corporate sector throughout the world of the Global Fund to Fight AIDS, its contribution amounting to more than $130 million as part of its partnership with (RED).

Deborah Dugan, RED's  CEO, said  "Combining the global reach of the world's most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT) RED iPhone."

This special edition iPhone RED will be made available for online orders worldwide and in stores as well starting Friday. The special edition will be available in 128GB and 256GB models, with the price starting at Rs. 82,000, from Apple authorised resellers.

On launch of the product, Tim Cook, Apple CEO, said "Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products."

"The introduction of this special edition iPhone in a gorgeous red finish is our biggest PRODUCT RED offering to date in celebration of our partnership with RED, and we can't wait to get it into customers' hands." he further added.

Besides this, Apple introduced Clips, a new app for iPhone and iPad that makes it fun and quick for everyone to create expressive videos.

This app features a very distinct design in order to combine, photos, videos, & music into very catchy looking videos to share with friends through various social networking applications.

Susan Prescott, Apple's vice president of Apps Product Marketing said "Clips gives iPhone and iPad users a new way to express themselves through video, and it's incredibly easy to use."

Clips also introduces Live Titles, a feature that lets users create animated captions and titles using just their voice.

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