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Ipl 2017
IPL4 fans, sorry, no multiplex screenings for you!
It's confirmed - fans of 'slam-bam-thank you-and-scram' form of cricket are likely to face disappointment as matches of IPL4 will not be allowed to be screened in cinema halls as per an unnamed source in BCCI. Bollywood, the door's open for you!
THIS DECISION has been complicated by the fact that former IPL commissioner Lalit Modi, after being removed as IPL Commissioner for his dealings durig his tenure, had signed many contracts. One such contract pertains to the global Rs 330-crore theatrical rights contract signed with Entertainment and Sports Direct in 2009, for 10 years.

Due to on-going investigations, theatrical rights are in jeopardy. This is why an unnamed source in BCCI told Business Standard newspaper that though, “There has been no decision yet. The matches may not be screened this year.”

However, the BCCI official said that as the tournament proceeds, it's possible that the quarter-finals, semi-finals and the final maybe allowed to be screened at select multiplex and single-screen theatres.

IPL is scheduled to start on April 8 - just one week after ICC World Cup 2011  ends.

Representatives interviewed in the film screening industry say that while the BCCI was yet to make any formal communication, they have been told that cinema screenings will not take place.

“From the meeting we have had, the matches will not be telecast this year,” said a UFO Moviez company official, as quoted in Business Standard. UFO Moviez, the previous year, had shown IPL3 matches in around 700 screens across India.

Companies have been enquiring from multiplex owners for promotional packages but all these companies have been told that so far screenings of IPL4 are barred.

While there's demand for screening of IPL matches in cinema halls, IPL matches in theatres last year got a tepid response, with most operators failing to break even - with the occupancy rate for these matches at just 15-20 per cent - the exceptions being the semi-finals and the finals.

This should be good news for Bollywood, which usually stays away while the IPL is being played. Big-budget films will probably see the light of the day since IPL4 audiences are likley to flock back to their television sets.

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