Media today is no less then a Bollywood masala movie. News channels are no less than dance drama and action. They serve us everything except the news which we require. They take no time in stretching a small issue, like a bubble gum, into an hour long show. Shows like SANSANI with a tag line “ Chain Se Sona Hai To Jaag Jao” are one of its kind. It takes no time in converting a five minute issue such as a rape case or a dowry case into a one hour long horror cum suspense show. Just another way of sensationalizing news. The news channels are more interested in showing what people think about SRK’s six – pack – abs than the plight of the flood victims in Bihar. All the news channels are working in order to gain TRP’s today and not to educate and inform the people. Every minute there is a “Breaking News”. Whether a boy falling into a 20 feet deep hole or a Kareena Shahid breaking up, it’s all Breaking News.

Channels even sometimes cross the boundaries of ethics. The Arushi murder case for instance is a great example for crossing ethical boundaries. They actually tainted the character of a teenager who was dead. May it be blue line buses case or an UFO seen or may be some mishap in some reality show, there is not less than an hour’s show program’s script ready at hand.

The mass media has lost its essence today in the race for TRP’s. The news channels should be run under some code of conduct, so that, they don’t forget their ethics and limitations. They should provide the public with genuine and reliable news and information and not some masala Bollywood flick.