Is the costliest film Ra One, a lost cause?
Ra One came and it is almost gone from the minds of the audience. The film has not impressed the majority and on the business part also it seems to have failed.
THE COSTLIEST movie of our time, Shahrukh Khan starrer, Ra.One had a lot of expectations. The audience was not only waiting for an action-packed, good script, 2 hours of SRK, trade analysts, too, were waiting to see whether Ra.One would be a bigger movie than Bodyguard. Most of the reviews of the film were negative and even SRK fans had to admit that it felt like watching a bad movie with a lot of action. Eros Entertainment, distributors of Ra.One said that they have already grossed 170 crore at the box office all over the world. This was believable as film business these days have nothing to do with films. But trade analysts are of the view that the collections cannot have exceeded more than 80 crores.
As reported in hindustantimes.com, business analysts are comparing it to 3 idiots and Bodyguard. They are of the view that on the business front it would not reach 3 idiots, that remains till date the highest grosser with Rs 202 crore, and it won’t be as good as Bodyguard. Contrary to Eros, who is saying that they have accumulated as much as 97 crore in the international arena, the critics are saying that Eros would not be able to get back its investment. A movie becomes a hit if it recovers its investment in the first week but in the case of Ra.One the crowds are dwindling. Although there are many who are going to the theatres just to look at SRK or to see how bad the movie is, yet it cannot be termed as a hit.
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