International Society for Krishna Consciousness (ISKCON) is celebrating Gita Jayanti at its centers around the globe today, December 13 to connect Krishna devotees worldwide. Gita Jayanti marks the preaching of Bhagavad Gita or the 'Holy Song of the Lord.' It is believed that Lord Krishna enlightened Arjuna 5000 years ago on the battlefield of Kurukshetra in Haryana to perform his duty in a detached way.
It has been notified by ISKCON that at its temple in South London, Gita Jayanti will be celebrated as part of the long weekend from December 13 to 15. On December 15, the festival will conclude with recitation of the complete Gita and a yajna followed by a collective vegetarian feast.
Similarly, in Mauritius, ISKCON devotees will gather at their temples to read all 700 verses of the Bhagavad-Gita together. According to followers, whole event takes several hours and the experience is very uplifting and purifying.
Moreover, on this occasion, many well-wishers sponsor copies of the "Bhagavad-Gita As It Is," which is Srila Prabhupada’s translation of the original Sanskrit text, to be distributed to the people. The organization holds that no other charity can surpass the gift of a "Bhagavad-Gita As It Is," to people.
Justifying free distribution of the scripture on Gita Jayanti, ISKCON says this is a service to humanity as a verse in the Bhagavad Gita. “For one who explains this supreme secret (Bhagavad-Gita) to the devotees, pure devotional service is guaranteed, and at the end he will come back to Me. There is no servant in this world more dear to me than he, nor will there ever be one more dear.”
ISKCON has urged the followers that on the occasion of Gita Jayanti, they should join the celebrations and make their lives purposeful by the supreme knowledge of righteous living expounded in the Bhagavad Gita.