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ItzCash at India International Trade Fair '09
ItzCash has more than 5000 merchants and is spread across 1800 locations including cities, towns and rural India. The tie-ups across service sectors facilitate the multi-utility aspect of the card.
ITZ CASH Card Ltd. India’s only “Multi Purpose Prepaid Cash Card”, is participating in the India International Trade Fair 2009. This year, the theme for ItzCash stall is to showcase the various services one can avail with the card.
 
There are lots of fun filled activities like wheel of fortune, jigsaw puzzle solving, where winners will get gifts from the company. Last year, the 28th edition of the International Fair had more than three million visitors with around 7500 domestic and 350 overseas exhibitors from 38 countries taking part.
 
ItzCash, which participated for the first time at IITF last year got good response from the visitors and won ‘Display Silver Award’ from Mr. Jayram Ramesh, who was Minister of State for Commerce and Industry as well as the Minister of State for Power.

This year, the India International Trade Fair 2009 is expected to attract more participation from the trading community across the world. The theme of the fair this year is ‘Exports of Services.’ India's President Pratibha Patil inaugurated the event, which is organized by the commerce ministry promoted India Trade Promotion Organization (ITPO).
ItzCash Card Ltd. is India’s only ‘Multi Purpose Prepaid Cash Card’ and is part of the Essel Group and has an annual turnover of Rs.2000 crores.
 
ItzCash has managed to penetrate the non bankable population by providing easy and convenient payment solutions through the web and the mobile. ItzCash Card ltd. has various types of cards with different denominations to suit customer’s needs. ItzCash Card’s various tie ups include IRCTC for rail booking, Municipal Corporation of Greater Mumbai (MCGM) to facilitate online payment of property tax and water bill in Mumbai. It launched Octroi Silver Cards for traders and truckers to collect Octroi at the Octroi Nakas, payment for all major DTH subscription. It has also tied up with Municipal Corporation of Delhi (MCD) for paying property tax in Delhi.

ItzCash has more than 5000 merchants and is spread across 1800 locations including cities, towns and rural India. The tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash has over 20,000 ItzCash franchisees branded as ‘ItzCash World’ and 180,000 outlets in 1800 Tier I and II towns in the country under the brand name ‘ItzCash Point’. The ItzCash stall is located in Hall No. 18 with the nearest entry gate being Nos. 7 and 8.

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