World Tourism Day (WTD) was observed in Jaipur on September 27 under the auspices of Rajasthan Tourism Department at Albert Hall, Hawa Mahal, Amber Fort and Jantar Mantar. The tourists at these spots were welcomed in the traditional way by garlanding them followed by folk dances by the local performers. The tourists also joined the folk dancers to enjoy the celebration.
WTD was founded by the United Nations World
Tourism Organization (UNWWTO) in 1980 to be celebrated on September 27. This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted as a milestone in global tourism.
The purpose WTD is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide. The theme for this year's WTD is "Tourism and Water: Protecting our Common Future".
According to UNWWTO, as the most widely celebrated global day for tourism, WTD represents a unique opportunity this year to raise awareness of tourism’s role in water access and shine a spotlight on the sector’s contribution to a more sustainable water future.
In his Message for WTD-2013 Secretary-General Ban Ki-moon stated, "I urge tourism establishments to cut consumption and improve waste management and I call on individuals to play their part by making environmentally conscious choices when they travel."
"With unsustainable consumption and climate change threatening global water resources, this year’s World Tourism Day highlights the responsibility of the tourism industry to safeguard and intelligently manage water," he added while stressing the need for water saving as a priority to build a desirable future.