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Jaipur marks October as Breast Cancer Awareness Month
In Jaipur, the Breast Cancer Awareness Month is being observed by various hospitals which is also observed worldwide in the month of October. The event that first started in the US in 1985 has spread to most nations across the world.

The theme of the observance this year is 'We can. I can' which stresses the need for everyone to play an active role in battling cancer and to spread awareness for early detection and treatment.

According to the organizers of the event, the observance aims at an early detection of breast cancer by encouraging women to have mammograms to detect abnormalities in breast tissue. It is held that an early detection means that cancer can be more effectively treated and prevented from spreading to other areas of the body. Also, during the month long awareness campaign, fund raising is also done for breast cancer research and support.

Since 1993, with the founding of The Breast Cancer Research Foundation, the pink ribbon was chosen as the symbol for breast cancer awareness. Thereafter, the colour has been used to striking effect in raising breast cancer awareness by many famous buildings and landmarks across the globe being illuminated in pink light during this event.

These days, and more so on October 16, when across the world, the observance is held as the Breast Cancer Awareness Day, also called the Pink Day, the famous landmarks such as  Sydney's Harbour Bridge, Japan's Tokyo Tower and Canada's Niagara Falls and many more are lighted pink.

According to Delhi-based medical physicist and radiologist Deepak Arora who is involved in treatment of cancer, breast cancer is the second most common type of cancer and mainly affects women and very rarely men. And, if left undetected and untreated, breast cancer can spread to other areas of the body to become fatal metastatic cancer leading to extremely low survival chance even through treatment, he asserts.

Therefore, keeping in view the high occurrence rate and destructive nature of breast cancer among women, its early detection and treatment needs to be given a high priority, cautions Arora.

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