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Jaipur to celebrate New Year Eve as Milk Festival
Many Jaipur-based civil society organisations and student unions have joined hands to celebrate the New Year Eve today as Milk Festival in which free Kesar Milk of Jaipur Dairy will be distributed at various places in the city during night hours.

New Year will be welcomed as Duddhotsava at the main gate of Rajasthan University tonight. The event has been sponsored by the Rajasthan Yuva Chhatra Sanstha and Indian Asthama Care Society. Education Minister of Rajasthan, Kalicharan Saraf, Vice-Chancellor and office bearers of the sponsoring organisations will be present on the occasion, as reported by Hindi daily Rajasthan Patrika.

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Similarly, other organisations such as Nagrik Suraksha, Rajasthan Yuva Sanskriti Manch, Rotary Club, Janoupyogi Vikas Samiti, Flat Owners’ Welfare Society and Sadbhavana Foundation will be organising the Milk Festival at various places in the city.

The purpose of these events is to wean away the youth from western culture of alcohol drinking, fast food and senseless merry making. There are many people in Jaipur which subscribe for Indian culture and wish to stress customs, traditions, values and set of rules of the East and are against western culture  followed in America and Europe.

It is being exceedingly felt that westernization and consumerism are potent destroyers of Indian culture that consists of the customs, traditions, ceremonies, and festivals, religions of India like Hinduism, Buddhism, Jainism, Islam and Sikhism.

According to an elderly neighbor of mine, the member of a Vikas Samiti, westernization has greatly affected our traditions, customs, family bonds and values.

Blindly following the western culture has led to dismantling of joint families and people have stopped taking part in each other Joys and sorrows. It is sad that people are aping the western culture without knowing its consequences.

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