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Jamie Maunder talks joy of getting to think outside the box with Dow
Ask most artists when they decided to become an artist, and they'll tell you they didn't. They'll tell you that becoming an artist happened to them. It's something you're born with. It's an eye for design, or a tune for your ear. It's something innate, to be carefully crafted and feverishly pursued. It's a calling and a destiny that few are fortunate enough to experience.

For Jamie Maunder, however, it has been a lifelong passion. Honing his lens for creative design has brought him indescribable pleasure throughout his career and it is what keeps him alive. He is a master in his field, with a remarkable drive to remain at the top of his peer group. To his advantage, he is more than just a creative mind. He is a business man with an inherently unique craft and he has proven himself to be an invaluable member with every project he lends his hand to. 

"I have enjoyed every little bit of my career. I feel extremely lucky to have known what I wanted to do from a young age and despite fierce competition, I am proud to say I have come very far. I know that I will need to continue to be as ambitious as possible in the future, but that mindset is the reason I am where I am today. Being Head of Design offers me the unique ability to bring not only my own thoughts and visions to life, but also those of my clients. This doesn't always mean simply sitting at a computer and sketching out my ideas. The job is often very managerial by nature as well," told Maunder. 

Maunder possesses both the managerial and visually creative skill sets required to excel in his field. He treats every project and every opportunity he encounters as a chance to step outside of himself and his previous successes in order to develop the best possible approach to each new task involved. In accordance with this mindset, Maunder proved himself to be the ideal candidate when Dow, an Olympic partner, were looking for a Head of Design to brand the 2016 Summer Olympic Games in Rio de Janeiro, and again for the 2018 Winter Olympic Games in PyeongChang. Dow is the official chemistry company and carbon partner of the Games and approached Maunder in hopes that he would create something completely authentic and unheard of for their branding at the Olympic Games. In the end, this project would require Maunder and his team's expertise on extremely important aspects of each event, ranging from the overall look of the Games to the print, clothing design, digital presence, interior design, business experience, and vehicles used throughout. Posing as even more of a challenge, however, each of these aspects of the Games had to come together in one, unified, coherent look. 

Despite Maunder's success in not only winning this piece of business for the 2016 Summer Olympic Games in Rio de Janeiro, but also delivering exceptional service when branding the event, he was not guaranteed a position working on the 2018 Winter Olympic Games in PyeongChang. He had to prove, once again, that he was the ideal candidate for the job and his outstanding work during the summer Olympics, coupled with his exemplary proposal, demonstrated that he was still the leading talent available. 

After securing this piece of business, as he tends to do with most projects, Maunder spent long, grueling hours alongside his team members in order to gather as much information as possible about the project and to develop options for Dow's team to preview before developing a final branding plan. He decided that their best plan of action would be to present two, entirely different ideas that addressed Dow's objectives in completely different ways. To his delight, they chose his more adventurous proposal, instilling trust and confidence in him that he would be able to sweep them off their feet again with yet another successful brand campaign. This plan also incorporated a way to support local businesses in the host country, something which Maunder felt was very important to building their brand. 

"We challenged ourselves to produce the garments in the host country to keep the authenticity and to support their manufacturing business. I spent time with each factory to ensure that the garments were reaching our desired quality and to address any questions or concerns that they had in the process. We managed to get into a great flow of applying the desired branding and the outcome was remarkable. With my desire to want to learn new methods of communicating the brand, I took it upon myself to learn how to build a website and ended up building them a guest information site. It was a huge risk for me to take this on but I wanted to push myself to learn something new and also, to have the flexibility to make live changes whenever necessary," told Maunder. 

Ultimately, what Maunder loved most about this project was the freedom and trust that Dow allowed he and his teammates in order to think outside the box and produce something entirely original. He finds that oftentimes, this is the best way to tackle a project — especially when working for a global, recurring event as large-scale as the Olympics. Kim Maclean, one of the many Dow employees that had the pleasure of collaborating with Maunder, sang his praises when they completed their work and was left with a lasting understanding of why Maunder is so rare and valuable in their line of work. 

"It is so rare to come across someone with Jamie's talent and imagination. He's able to bring a story to life through design and to never lose sight of the brand's vision. His work has inspired us to continue producing one of the most original and exciting programs at the Olympics," she told. 

As for the future of Maunder's career, it is difficult to say what's in store. He navigates his field in an unpredictable, yet efficient manner and he is constantly evolving into a more valuable visual designer. He hopes, however, that no matter where he ends up, he will be able to continue to act as a sponge, absorbing as much new information as he can about a past-time he has known for decades.

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