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Kodak to discontinue Kodachrome production
The colour film, Kodachrome, which was used to shoot the famous portrait of an Afghan refugee girl and President John F Kennedy's assassination is soon going to be out of market. Kodak has ceased its production due to its floundering sales
THE WORLD'S oldest photo studio, Kodak recently announced that it has ceased the production of Kodachrome. The colour film, which was launched in 1935, became the world's first commercially successful film and was widely used for family and professional photographers. 

According to US media, the company took this decision due to Kodachrome's floundering sales. Kodachrome now accounts for less than one per cent of the company's sales of still-picture film. Today 70 per cent of its revenue is from consumer and commercial digital business, according to the company. 

The film was most popular during the 1950s and 1960s. But in the recent years, after the invent of digital photography, the film had lost its luster. 
The film has a rich history. Kodachrome inspired the 1973's hit song by Paul Simon, “They give us those nice bright colours. They give us the greens of summers. Makes you think all the world's a sunny day. ... So Mama don't take my Kodachrome away.”

Kodachrome was a favourite among the film producers for its rich colours. Abraham Zapruder's 8 mm reel of President John F Kennedy's assassination was on Kodachrome. Photojournalist Steve McCurry's portrait of an Afghan refugee girl, shot on Kodachrome, appeared on the cover of National Geographic in 1985. 

At Kodak's request, McCurry will shoot one of the last rolls of Kodachrome and donate the images to the George Eastman House museum, named for the company's founder, in Rochester in New York. 
 


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