Rahul Gupta, Founder, Creative Children Media (P) Ltd & World Children Expo, which is organising the event said, "World Children Expo is now in its fourth edition and is evolving rapidly. WCE unlike other events has institutionalized the idea of branded entertainment and content for children at one place. It is clearly the leader in its category which sets trends and then re invents them. There is a strong reason that all loved global brands who cater to children like Kidzania, Angry Birds, Nickelodeon choose WCE as their preferred platform for reaching out to children. This year WCE has lined up interactive entertainment at the venue with lots of new activities which is sure to amaze everyone in its brand new 3 day format.''
A major attraction at the expo will be the “Angry Birds Zone”. A worldwide phenomena and a overwhelming success story, Angry Birds is a huge hit in India as well and has millions of fans across kids and adults alike. The unique initiative by WCE in association with Dream Theatre, Rovio's licensing representative in India, will see a Angry Birds Zone at WCE 2014, where fans will get a chance to meet and greet the Angry Birds, play games and also buy authentic Angry Birds merchandise.
Jiggy George, CEO and Founder Dream Theatre, says, "WCE has grown since its inception and has done a fantastic job. We are excited to bring, Angry Birds, one of our top and most popular brands to WCE 2014 and engage with Angry Birds fans. The Angry Birds merchandise has been a huge hit with fans and we are sure they will be delighted with the Angry Birds experience at WCE 2014".
For the first time, Çilek Room, an exclusive furniture designing company for children and teens is participating in WCE. Siddharth Aggarwal, M.D., Cilek Room, says, "Cilek is glad to be associated with WCE'14. Cilek is the one and only company to be honored with International Superbrand award in entire furniture industry which caters to the specific furniture and accessory needs of a particular age group of 0yrs-24yrs. We are really looking forward to the expo and many more years of association."