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Launch of 2nd Pinkathon Delhi 2014 announced
Pinkathon is the biggest multi-city women's running event to encourage and promote fitness & health among women and create awareness for Breast Cancer. Maximus Events and United Sisters Foundation- led by super model and fitness enthusiast Milind Soman and Former Miss India Gul Panag announced the launch of the 2nd Edition of Pinkathon Delhi, 2014.

Giving out the message of 'Each One Kheench One'; Pinkathon urges all men to encourage at least one special woman in their life to participate. Registrations for the annual women's run are open for all three categories - 10 km, 5 km and 3 km.

The multi city event running in its 2nd year was a huge success last year, where more than 2500 participants including women from corporates, colleges and social platforms participated in the run under various categories. Pinkathon is now spread across 6 cities, expanding to Ahmedabad and Chennai in 2014.

Announcing the launch Milind Soman said, "After the encouraging response from last year, Pinkathon is back in the capital. Following our new mantra of 'Each One Kheench One', I personally urge all the men to show their support by encouraging the special women in their life to participate. And I am confident this time also the capital will come together with full vigour to help spread the awareness about breast cancer."

Former Miss India and Fitness Enthusiast Gul Panag said, "It's a pleasure to be associated with Pinkathon for consecutively 2 years. I feel that a platform like Pinkathon is very important in today's age not just to create awareness about the much neglected disease but also encourage women to come out of their shell and talk about it. I wish Milind all the success in this noble endeavour and urge the citizens of Delhi to 'Each One Kheench One'.

Deveika Bhojwani, Vice President Women's Cancer Initiative-Tata Memorial Hospital said, "Having worked towards the cause of breast cancer awareness for several years, I firmly believe that Indian women need to realize how important it is to understand the ailment and its risks. In addition, it is crucial to get yourself checked, spread the word on a personal basis, and adopt fitness as a way of life."

Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd. Said, "Running is one of the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. Maximus is proud of Pinkathon as our leading Intellectual Property working towards a noble cause."

This year Pinkathon has joined hands with Globe-athon for a cause to end Women's Cancer. Globe-athon is a worldwide movement of physician leaders, advocacy groups, professional societies, government officials and everyday people to build unprecedented public awareness about the global impact of gynaecologic cancers.

Globe-athon is the first international movement focused on the prevention and early detection of all Gynaecological Cancers- uterine, cervical, ovarian, vaginal and vulvar.

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