This is another example of Lava’s endeavor to provide relevant and innovative offering to its customers. This association will enable Lava to attract new customers and the NGC content would be accessible to customers, anytime anywhere on their Lava Mobile.

NGC is known for its endeavour to sensitize people to care about the planet through its info rich articles, videos, across the globe .Lava, are known for its connectivity with the masses and widespread reach.

Commenting on this move Sunil Raina – product marketing Head, LAVA International said, “Getting associated with one of the most respectable media house is our one more move towards bringing more value to Lava users. Making NAT GEO knowledge rich content available on the go perfectly fits in our Endeavour to empowering the people of India through consumer insight driven innovations.

Sharing the mutual vision both have stepped forwarded in the same direction and have entered into an exclusive association so as to utilize each other's strengths this move would definitely interest nature lovers who are always on the go to experience something new and intriguing.

This new platform through LAVA mobiles will not only push nature keenness across the countries but will also expand the infotainment and brand loyal category of LAVA further.