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'Letter-post is still in business', says Universal Postal Union ahead of World Post Day
The UN proclaimed World Post Day is celebrated each year on 9 October - the anniversary of the establishment of the Universal Postal Union (UPU) in 1874. It was the during the UPU Congress held in 1969, the observance was announced and ever since then, most countries across the world hold events 'to introduce or promote new postal products and services'.

According to the UN, the purpose of World Post Day is to create awareness of the role of the postal sector in people's and businesses' everyday lives and its contribution to the social and economic development of countries.

"The celebration encourages member countries to undertake programme activities aimed at generating a broader awareness of their Post's role and activities among the public and media on a national scale," writes the UN on its website.

Playing its part in this global effort dedicated to the achievement of Sustainable Development Goals, 'the Post today has a more relevant role than ever by providing infrastructure for development,' it informs

It is held by the UN agencies also every year involving more than 150 countries in a variety of ways such as philatelic exhibitions, issuing of new stamps, display of Post Day posters, as well as open days at post offices, mail centers and postal museums

"The greatest challenge for Posts is to think like their customers, to find out what they want, and to find the right products," said Khalil Daoud, CEO at Liban Post, in one of the recent events of UPU which urged the world community to seize opportunities for the postal services in the digital age.

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