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Lok Sabha elections fuelling growth in hospitality industry - Assocham
Lok Sabha elections 2014 have given tremendous boost to the hospitality industry especially budgeted hotel, dhabas, guest-houses, transport sector such as hiring of taxis, buses, three-wheelers, rail etc across the country, reveals a recent paper by the industry body Assocham.

During the election, there has been an upsurge of 10-15% tourists from USA, UK, UAE, France, Singapore etc and over 62% in the domestic tourists, who are travelling for electioneering, reveals the Assocham. 

Assocham recent paper reveals that more and more people seem to be visiting India from different countries during elections (April and May) an increased in number of domestic tourists in election areas, reveals the survey.

"Foreign tourist inflow in India has witnessed steep rise of 10-15% during the Lok Sabha election 2014, a good sign for Indian economy," said D S Rawat, Secretary General Assocham while releasing the paper.

Assocham surveyed nearly 500 tour operators from different cities and reveals that there is an increase in tourism business to the extent of 20%. The main reason attributed to the Lok Sabha election 2014.

Nearly 54% of the tour operators said that there has number of booking taken place in the last two weeks from the countries mainly from UK, USA, Canada, Australia, China, United Arab Emirates, Nigeria, Singapore etc according to tour operators.

Many tour operators are offering the "election tourism package" which includes visit to public rallies, poll campaigns, meeting party leaders and Election Commission officers, adds the paper.

"Elections 2014 are fueling travel demand with increase in rail, bus and flight bookings during election period, reveals the majority of travel agents. Also, the demand for hotels and guest-houses also increased", said Mr. Rawat.

While flight bookings in the Delhi, Lucknow, Varanasi, Gujarat etc in the past two weeks are up 15%, says majority of online tour operators. A large number of coaches, cars, and taxies are being booked for travel to Varanasi from Delhi as well as towns around. The high-profile contests in Uttar Pradesh, especially in Varanasi and Lucknow, have come as a boon to travel agents in the states like Uttar Pradesh.

Foreign as well Indian students and small and medium business executives are also travelling from various parts of countries and states to Varanasi, adds the paper.

The online travel portals have noticed an increase in bookings to destinations which are political hubs and places where major rallies have been scheduled. There is an "increase of over 15-20% in rail bookings in the Delhi, Lucknow, Varanasi and about 10% increase in the Lucknow-Ayodhya route," adds the respondents.



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