The business is likely to go further south in the coming week, as the film has failed to hold the interest of the masses and the classes. With new releases scheduled next week, it is likely that the Vipul Shah's magnum opus will get lesser viewers.
DESPITE GETTING good reviews, the Salman Khan starrer London Dreams met with a tame opening, belying expectations of the trade pundits. The film managed to get only 30 to 40 per cent opening in multiplex theatres, whereas collection were even less in the single screen cinema halls.
The business is likely to go further south in the coming week, as the film has failed to hold the interest of the masses and the classes. With new releases scheduled next week, it is likely that the Vipul Shah's magnum opus will get lesser and lesser viewers.
However, trade experts are hoping that despite the humble opening, the film could do a turnaround as both Salman Khan and Ajay Devgn have a huge following. Both have delivered fine performances and so has Asin, the Ghajini girl, whose role has been liked by the viewers.
Salman would be praying for the film to make a splash at the box office, particularly after the failure of Main aur Mrs Khanna. However, it remains to be seen whether good reviews would lead to ringing cash registers or not.