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Lucknow to host conference on "The Cultures of New India"
A two-day international literacy conference on "The Cultures of New India" is going to be organised at the Shri Ramswaroop Memorial University in UP's capital city Lucknow on February 18 and 19, 2017. The aim of the conference is to explore the new landscape of India and its working cultures.
The various themes around which paper presentations, special talks and discussions will be held are: Languages of Indian Culture; Gender and the New India; Post-Liberalization and Indian Novels in English; Representations of Youth Culture; Communalism and New India; Bollywood and Indian Cultures; Cultures of Social Media; and Culture and Human Behaviour.

According to the organisers, the conference has been sponsored by the University of Rome Tor Vergata, Italy; and South Asian Diaspora International Researchers' Network, Monash University, Australia.

The organisers in their concept note quoting from the book India Shastra by Shashi Tharoor put forth that in the increasingly cut-throat competition amongst nations to become a super power 'India is much better placed to take advantage of this world than most' and an 'attractive investment destination' for global investors.

It has been further stated that the emergent new image India can be seen in 'several campaigns, like Incredible India, India Shining and Brand India, etc. to galvanise the image of India in the world'.

"These campaigns have undoubtedly achieved euphoric success in the makeover of India as a powerful nation. One could witness a radical change in the new India, e.g., emergence of new cities, easy availability of multinational brands, a new class of young wealthy people, accompanied with an unprecedented living standard in almost every walk of life," claims the concept note.

Projecting the country as a land of paradoxes and a land underpinned by poverty, hunger, illiteracy, and immense unemployment, the conference justifies the importance of its aim 'to examine the cultures of new India in order to understand its nature, complexities and functioning'.

"It needs to be examined how culture has responded to the existing inequalities of this new India. What role has language, literature, films and popular cultures played in projecting and disseminating the image of the new India across the globe?" hold forth the organisers of the event.

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