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Lukewarm response to Earth Hour in Jaipur this year
There has been a lukewarm response to the Earth Hour in Jaipur this year, reported Rajasthan Patrika supported by the photo-evidences with the photographs of the government buildings, business houses and houses in posh localities taken from 8.30 to 9.30 pm on March 29. Even on the eve and day of the Earth Hour, there is been hardly any publicity or coverage on the event.
It is since 2007 that the Earth Hour is being observed worldwide by switching lights from 20.30 t0 21.30 hours local time. The observance has gain popularity among institutions and in the social media as a 'worldwide movement for the planet organized by the World Wide Fund for Nature (WWF)'.

In over 7000 cities and towns worldwide, people were urged to turn off their non-essential lights for one hour as a symbol for their commitment energy conservation. The WWF-India had also appealed to Switch off lights for the Earth Hour, and urged people to take pledge to take positive actions towards reducing impact on the environment. Nokia and WWF had jointly launched official mobile app for Earth Hour this year.

Indian Actor Arjun Kapoor was named as the brand ambassador of the Earth hour 2014 for our country and has appealed to people to observe the Earth Hour earnestly. The message of WWF on the occasion of Earth hour this year stated, "You’ve come this far, now it’s time to use your power to help solve climate change. The climate crisis is the biggest issue facing humanity – and it’s happening right now. But the great news is, we know how to fix it, and we have everything we need to create a more just and sustainable world."

Thus urged the Earth Hour campaign this year: Create your promise to honour the Earth, show your commitment to the planet, help us spread the word and celebrate in the true spirit of Earth Hour. Talk, tweet, share and take action for our Earth.
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