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Maggi controversy: Why to blame Bollywood stars and hold them accountable for Maggi's health hazards?
The clouds of controversy are getting thicker and thicker around the "2-minute" Maggi noodle as it is now undergoing quality tests across India for excess level of MSG and Lead.
Last month noodle food Maggi noodles came under the scanner after samples collected by Uttar Pradesh Food Safety and Drug Administration were reported to contain Mono Sodium Glutamate (MSG) and Lead more than the permissible limits.

After that more and more states like Kerala, Delhi and latest being Tamil Nadu and Telangana are ordering lab tests of the samples of Maggi packs available in their states as well.

A case was registered against Nestle India in a local court in Barabanki in Uttar Pradesh by food regulator FSDA (Food Safety and Drug Administration). Also cases have also been registered against Amitabh Bachchan, Preity Zinta and Madhuri Dixit by a court in Bihar for endorsing Maggi as a healthy food/snack.

Also Madhuri Dixit has been served a FDA notice for endorsing Maggi noodles (I think Madhuri Dixit must be realizing that "Taste Bhi and Health Bhi" tag line has been proved costlier to her and it's no way tasty and healthy)

I don't exactly know the legalities of these cases against these stars who endorse Maggi. However I really find it ridiculous to hold brand ambassadors, celebs or Bollywood stars accountable for the products they endorse. Should I expect them to do thorough research on the product by conducting tests to find out the authenticity of the product?

Though I feel every star or brand ambassadors especially celebs like Amitabh Bachchan or Madhuri Dixit must have studied the FDA report seriously while choosing an assignment for food product.

If the FDA report is misleading can the models be made responsible for misleading people. I mean it's quite unfair.

Only after getting a FDA clearance a food product comes into the market. Then its marketing strategy, brand management, tagline and the advertisement details are done by different people at different points but all are under the manufacturer's purview. Celebrities or models are paid to lend their voice and show their face in advertisements penned by a copy writer. So should that copy writer be also made responsible who penned the ad as a part of creative team of an ad agency? Or should we also prosecute that advertisement agency as well?

I mean it sounds so ludicrous. If it goes like this then I think everybody, from the production to retail place?whoever is associated with a dangerous product (here it is Maggi) should also be made responsible.

For example, can or should we prosecute the employees who are involved in production of maggi, packaging and transporting the packet and finally the retail shopkeepers for selling them out? Because all are doing their job for getting money like that of celebrities who do advertisements for getting paid?isn't it?

Or should we consider that only celebrities should have the morality to carry on their shoulders because they are celebrities?

I feel if anybody has to be made accountable for Maggi affair then it is the manufacturer i.e. Nestle India and Government, which passed and allowed such things to be sold out to people for so long damaging and risking people's health.

Moreover in the case of Maggi, it really appears a curious case to me. Maggi as a brand for quick snack has been popular since years. Why did the government wake up now?

Advertisements definitely have a strong psychological impact that compels people to buy the product. If it is endorsed by top stars it is likely to have more impact on a buyer's mind. So while choosing assignments celebrities should carry a moral responsibility not misleading people towards a wrong product. But for an established brand like Maggi?I don't think it is fare to prosecute the stars who endorsed it.

At last I would say, to some extent we should have to blame ourselves as well for believing whatever thing is endorsed by our favourite stars or celebrities. At the end of the day, they are as much human as we are and just doing their work for their livelihood.

I don't feel why should I blame Maggi's brand ambassadors and hold them responsible for endorsing a product. It's the responsibility of the manufacturer and the government to ensure the quality of a food product in the market!

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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