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Mahindra launches its e-Alfa Mini electric rickshaw in Kolkata
After successfully launching in Delhi and Lucknow, automaker Mahindra and Mahindra chose the City of Joy as the third city for launching its all new electric rickshaw named e-Alfa Mini, which has been especially designed for pollution free intra-city connectivity.

M&M is a pioneer in electric car sector and has already penetrated in the hatchback and sedan markets with its electric cars named e2O and eVerito respectively.

E-Alfa Mini is a complete three-wheeler specifically designed for Indian conditions with 4+1 person seating capacity. It is more durable and tough than any other rival model available in this class. E-Alfa Mini has a longer wheelbase with powerful brakes. Moreover, it's a complete solution for reducing pollution. The model will be manufactured in the company's Haridwar-based facility.

At the launch event, Mahesh Kulkarni, M&M's commercial vehicles marketing vice-president said, "We are targeting a sale of 10000 units per month. I also think that as per National Electric Mobility Mission Plan (NEMMP) 2030 country will be more dependent on electric vehicles."

Mahindra also is offering 'Mahindra ka Bharosa', a finance scheme in which an end user has to pay a down payment of just Rs 59,000 and EMIs of Rs 6,800. Along with this scheme, the end user will also be provided with an additional warranty of 1 year and first time free battery replacement.

Kulkarni further informed that other companies operating in the electric rickshaw market were providing a warranty of just 6 months, and they also didn't have the same brand value as Mahindra.

Mahindra is also offering a unique scheme called Uday for its customers who avail finance facility. In this scheme, the driver gets a free accidental death insurance worth Rs 10 lakh.

With a 1000w motor and 120Ah-48V battery, Mahindra e-Alfa Mini will run 85 kms on full charge and can be charged domestically in 5 hours of time duration. The company will also provide a fast service within 60 minutes to 4 hours of time on regular basis in case of breakdown of vehicle.

E-Alfa Mini has been launched at a price of Rs 1.27 lakh (ex-showroom Kolkata).

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