At this point of time media can make or mar reputations, build bridges of understanding or cause tensions and hatred among various section of the society. A written word or image on the television screen has a great impact on the viewers and listeners. But today, the stark reality is that media has lost it ways and become more of an entertainment package. The media power is increasing day by day, but with this increase it is losing all its credibility. After independence, Indian media came to its own and grew in stature and hailed over the world as a shining example of free press.

Nowadays, many newspapers and magazines indulge in biased projection and distorted interpretation of news because they think they are serving a cause that is to bring out truth in front of the whole society. There was a time when media was used to pride itself for its objectivity, sobriety and rational approach but now it has come under sharp criticism for its negativism, subjectivity and triviality of news. The selection, projection and interpretation of news are also suspected because of unprofessional and dogmatic reporters and commentators whose main idea is just to increase their readership or tele rating point (TRP’s) of their channels and newspaper.

But what has happened to the whole concept of objective reporting, does it exist or not? There are many incidents when the media was under the light of immoral reporting. Be it the reporting of Aarushi Talwar's murder case or the much recent Mumbai terrorist attacks. The entire falsehood spread by media has made media credibility with another blow but hopefully there are still many who go with the concept of objective journalism and dig out facts and come up with truth with all their hard work.