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Make innovation, creativity, culture and mass entrepreneurship central for inclusive development: United Nations
World Creativity and Innovation Day (#WCID), to be celebrated on April 21, aims at encouraging creative multidisciplinary thinking to help us achieve the desired sustainable future. According to the United Nations, on #WCID, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations.

"Innovation, creativity and mass entrepreneurship can provide new momentum for economic growth and job creation. It can expand opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger," states the UN.

Furthermore, creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century. This finding has been valided by the report  "Widening local development pathways" which has been co-published by UNESCO, UNDP and UNOSSC.

Highlighting the connection between creativity and culture, the UN holds, "The creative economy ? which includes audiovisual products, design, new media, performing arts, publishing and visual arts - is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings."

"Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples," adds the report..

UNESCO has proposed that cultural and creative industries should be part of economic growth strategies for sustainable development. Moreover, these industries are among the most dynamic sectors in the world economy and various countries need to harness the potential of high-growth areas of the market for economic returns and poverty alleviation.

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