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Market forces all set to cash on Karva Chauth in Jaipur by organising special events
In Jaipur, the market triggered activities for Karva Chauth started on October 18 and will culminate on October 19 late evening. Various hotels in Jaipur have offered pre-festival activities also to turn Karva Chauth into Indian Valentine Day.

The hotels are organising various events on their roof tops. There would be an entry fee for the couples in which the rise and appearance of the moon will be announced and all the paraphernalia will be given to perform pooja and turn the event into a 'dream date'.

Special designer pooja thalis have been procured by the hotels. The soft and light music will be played for the married women and special menu will be offered to break the fast.

Karva Chauth is an important Hindu festival for married women in North India marked by a day-long fast starting from the sunrise and ending at moonrise in the late evening. The fast is observed by married women for whole day without water and food for the safety and long life of their husbands.

The festival, which falls on the 4th day after the full moon day in the month of Kartik, is mainly observed by married women in the states of Rajasthan, Himachal Pradesh, Uttar Pradesh, Haryana and Punjab. However, now the fast of Karva Chauth is also kept by unmarried women for the longevity of their fiances or desired husbands in future.

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