The art of the shooting jewellery items involves a series of techniques, lighting and a systematic method to achieve the finest effects. To start with, the accurate camera with SLR is needed to capture the objects. A 35 mm camera with TTL (through the lens) is ideal and most professionals have it in their kitty. Well-known brands such as Nikon and Canon have sophisticated models, which are perfect for shooting jewellery photography.
The digital cameras for product photography have evolved towards more complex versions for detailing. Since the items are small and exquisite the delicacy needs to be captured in style. To make dangling earrings look attractive to the buyers, the photographs will feature focused lighting. For diamond (solitaires) and pearls (necklaces), soft reflections can do the trick. In the same manner, rubies and emeralds are highlighted with the right sharpness and exposure. Getting the act right will ensure that the shoot does not remain a mystery or a perpetual failure.
The photographer decides the sources of lights. It could be a single source or a series of multiple angles. The look can be ‘daylight’ or it could be ‘sepia toned’. These are done with the addition of fluorescent bulbs. Special shutterbugs also use the LED bulb, which is considered a fine diamond sparkler. These are remarkable in getting sharp pictures. The camera can be put into ‘spot mode’ where the focus is directly targeted on the main item-diamond, emerald or pearl stones. The photographer is able to restrict the surrounding jurisdiction of the item. The spot mode is applicable when the close up of the items are targetted. While a user can close in towards the item while shooting, the lens or the hand movement can be unsteady while shooting. A tripod can be a savior. Sharp images can then be clicked.
Some jewels shine when soft lighting is thrown on them. The use of the diffuser on the lens is the key to such shots. In the studio shots there is no need for flash for close up shots. It may over expose the picture and ruin the hard work. It may also create shadows that may be distractive. Therefore, controlled lights around the jewellery are the best option. These days the trend is to use the compact florescent bulbs is a great balancer. The right exposure brings best results. Mastering the art eventually will take some years and employment of creative skill also.
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